Building brand presence for a handicraft clothing brand

Anuvas

Jaipur, India

Fashion & Apparel

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SERVICES


QUICK STATS

810+ days, 2TB+ Data, 1500+ Creatives and counting, 100+ Collaborations

SERVICES


QUICK STATS

810+ days, 2TB+ Data, 1500+ Creatives and counting, 100+ Collaborations




01. BRAND POSITIONING

Finding a narrative for Anuvas

Anuvas isn’t your typical boring block print brand. Yes, we’ve got block prints, but there’s more to it. We started with the name—Anuvas, meaning "to scent." Think of our clothes as light as air and as soothing as your favourite fragrance. That’s the vibe we’re going for—wear Anuvas, and you’ll feel it too.



02. CREATIVES

Creative Styling & Direction


03. SOCIAL MEDIA

Building social media presence

We gave Anuvas a fresh start with innovative creative direction. We began by digging deep into Anuvas' core values, target audience, and competition. Then, we crafted a strategy that blends storytelling with social media algorithms, keeping the brand authentic and appealing.


04. Influencer Collaborations

100+ Collaborations & Events


05. STRATEGY

Anuvas Society

Getting the right influencers to collaborate with Anuvas was a key part of our strategy. We started with a club called Anuvas Society to signup the influencers, this gave us direct access to creators who are willing to work with the brand. Allowing us to create an endless supply of creatives! We also hosted events and pop-ups to engage with the influencers and build a community around the brand.


TESTIMONIALS

Happy clients whom we are pleased to work with


Vandana Tyagi

@Anuvas

Summarised with AI

"I have referred Bloopers to anyone who asks for an all rounder creative powerhouse. I’ve always felt we were more than just a client, but true partners."



We'd love to talk more about your idea ↯

We'd love to talk more about your idea ↯

We'll help you audit your brands presence with a 30 mins online call. We have 5 slots available in a quarter.

We'll help you audit your brands presence with a 30 mins online call. We have 5 slots available in a quarter.


BOOK YOUR CALL 🤙